What a novel idea to buy a product that lasts! Imagine not having to throw away something because it was made to be used again and again for a lifetime! Well Tara Button thought the same thing and she did something about it. Tara is the founder and CEO of buymeonce.com which is an online company that has put together a list of products that are made to last, even socks with a lifetime guarantee! How cool is that?!
I am always sad when new products fail almost right out of the box. I remember my first wind up alarm clock broke one of the first times I wound it up (aren’t they supposed to be wound up?!) and the socks I bought and washed and immediately got a hole where my big toe is, *sigh*.
I realize that if stuff is made to break or wear out people will have to go out and buy more but is that truly good for business? I know I personally would not want to lend my name to a product destined to fail. Why is it many companies no longer want to stand behind their wares?
It is because of this lack of integrity I am thrilled to find buymeonce.com. I think there will be new socks in my future!